Freelance profile

Susan Wallace

I'm well-established as a full-time, freelance feature writer in national and regional British Press and British/Australian women's magazines. My journalistic experience includes: Psychology (I'm a graduate). Self-help/Personality quizzes. True-life stories/Case studies. Health. Property. Women's interest. TV/Soap/Celebrity interviews. Supernatural real-life. Career/Work. Liverpool reportage. Freelancing/Writers' issues. Travel/Lifestyle. Off-beat. Psychology of gambling. (I worked six years in casinos – a former Playboy Bunny Girl!) My articles and psychology quizzes are successfully syndicated Worldwide. I provide artistic copywriting, effective brochure-style editorial and online only articles; edit novels for self-publishing authors; have appeared on TV; had theatre scripts performed and poetry published.

Contact details:

Street: PO Box 95
Town: Liverpool
Postcode: L17 8WY
Region/nation: North West
Country: United Kingdom
Also find me on: LinkedIn
Telephone: 0844 330 8023
Mobile: 07801 055556


See suggested rates:

Feature writerRates: Print media
ResearcherRates: Researcher
Book editorRates: Print media - editing/producing books
Online journalismRates: Online/writing
Book writerRates: Print media - writing books
ResearcherRates: Researcher
from the Freelance Fees Guide.


  • Women's issues
  • Media
  • Health and fitness
  • Consumer affairs
  • Advertising
  • Business and commerce
  • Celebrities
  • Humour
  • Crime
  • Youth

Major clients:

  • H.Bauer Publishing Ltd
  • IPC Connect
  • Emap Elan
  • Trinity Mirror Group Newspapers
  • The National Magazine Company

Profile last updated: 2018-10-05 16:47:28

Extra information:

Susan Wallace, owner of, is a well-established, senior freelance journalist and feature writer primarily for national, British mid-market women's magazines, national and regional newspapers and their magazine supplements. Her niche is sourcing, pitching, securing, interviewing and writing fascinating exclusive "real life", celebrity and health stories, This gives both ordinary women who have had an extraordinary experience, the famous and experts a voice in national print.

Susan's tv/showbiz back catalogue includes numerous household-name actors and actresses from Soap and screen. Her topical health journalistic articles include exclusive case studies, expert comment and state-of-the-art research/data - to inform, influence or improve lives. She also regularly compiles high-quality, popular psychology quizzes using her psychology degree and expert/academic contacts.

She is also a published poet, an editor to those looking to self-publishing a novel/fiction manuscript, commercial/corporate copywriter and an award-winning advertising editorial writer – adding artistic flair.

(For MORE DETAIL, please read below. - or just contact Susan on 07801 055556.) Other areas of experience and expertise are:

SPOOKY STORIES: true mystical/supernatural/psychic/spiritual.

WORK: career issues/psychological insights and solutions/ job profiles/entrepreneurship, work-life balance, stress.

FREELANCE WRITING: journalism/writing ethics, digitalization, rights, self-employment, women's issues, protection and political issues relating to the field.


 CASINO GAMBLING: psychology of gambling, conferences

QUIRKY: off-beat/lifestyle/humour/opinion

PLAIN ENGLISH: rewriting material in technical instruction manuals to make it easier and accessible to all




Bella, Best, Celebs on Sunday (The Sunday Mirror magazine), Chat, Chat it's fate, Company, Cosmopolitan, Healthcare, Healthy, love it! My Weekly, Natural Health, Pick Me Up, Psychologies, Radio Times, Real People, Slimmer, Take a Break, Take a Break's Fate & Fortune, Take it Easy (The Sunday People magazine), That's Life! TV Times, Vogue, Woman, Woman & Home, Woman's Own, Woman’s Weekly, Your Health, 3 mobile magazine..

Annabel, BIG! BBC’s Star, Catch, Eva, In The Know, Lounge, Number One, Me, (including front cover,) more!  Plus, Weekend, Woman’s Realm, Yes! with the Sunday People. Susan has also done paid work for: the Sunday Times Magazine, TV Quick, Elle (Mexico) and Cosmopolitan (USA edition) following a face-to-face meeting at the Cosmo/Marie Claire offices in New York.

Teen mags: B, Bliss, Blue Jeans, J17, Mizz, more! 19, Shout. Also, Practical Professional Childcare, the Institute of Leadership and Management's, Edge magazine, The Authors' Licensing and Collecting Society (ALCS) News, ScriptWriter magazine and the Press Gazette.



National newspaper work includes: the Daily Express, Daily Mirror, Daily Record (Scotland), Guardian, Independent, Mail on Sunday, The Sunday Times, Times Higher Education Supplement.

National weekend supplements include: Saturday (Daily Express), Sunday (News of the World), Sunday Post magazine, Yes! and Take it Easy (Sunday People).

Susan has also had numerous articles published in leading UK regional newspapers and their supplements. Some of these articles have had photo by-lines, been full-page psychology columns or double page, three-nighter specials. Brackets () are used here to indicate where Susan has had around 20+ articles published in any given title: Aberdeen Evening Express, Aberdeen Press and Star, Belfast Telegraph, (Birmingham Evening Mail), (Bristol Evening Post and Seven magazine), The Citizen, Daily Post, Dublin Herald, (Eastern Daily Press 25+), Edinburgh Evening News, (Evening Echo, Cork, 50+), Evening Gazette, Examiner, (Glasgow Evening Times), Gloucestershire Echo, Guernsey Press and Star, Halifax Courier, Hartlepool Star, Huddersfield Daily Examiner, Irish News, Liverpool Echo, (Manchester Evening News and MEN magazine) (including front cover), Newcastle Journal, North West Enquirer, Portsmouth Evening News, Sheffield Star, South Wales Echo, Sunday Mercury, Sunderland Echo, Western Daily Press, Western Mail, Western Morning News.



Susan’s ads, research or and promotional writing has been done for Anderson Consulting (Manchester), Creative Edge Design (Liverpool), Finch Partnership (Liverpool), Kaleidoscope Advertising and Design (Liverpool), Tim Neate Design (Leeds), Dutton Merrifield (London), Wordwide (London), Barrington, Johnson and Lorraine (Manchester). the Echo Arena and BT Convention Centre Liverpool, (ACCL), Crownhouse Publishing, Direct Holidays, Eurocamp, Granada Television, Liverpool City Partnership, Multi Media Arts television production company,, the Mersey Partnership, The Riverside Group, Simply Be, SONY and a broad variety of private businesses/SMEs. Her full-page advertorials have appeared in the Daily Telegraph magazine, Weekender (Daily Mail) and the Liverpool Echo.



Susan’s celebrity interview list (some with National front covers) includes: Lysette Anthony, Jane Asher, Boris Becker, Michael Bentine, Beverley Callard, Todd Carty, Lewis Collins, Rosemary Conley, Ross Davidson, Terri Dwyer, Pam Ferris, Sheila Hancock, Jimmy Hill, Eunice Huthart, Ross Kemp, Carla Lane, Charles Lawson, Maggie Philbin, Richard Madeley and Judy Finnigan, John McArdle, Paul McKenna, Sue Johnston, Taylor Kane, Matthew Kelly, Michael le Vell, Eddie Kidd, Simon O’Brien, Cynthia Payne, Kazia Pelka, Julie Peasgood, Denise Robertson, Monica Seles, Michael Starke, Una Stubbs, Dean Sullivan, Claire Sweeney, Owen Teale, Rita Tushingham, Paul Usher, Roy Walker, Emma Wray, David Yip. She's interviewed Alex Zane in the MTV studios in London and the late Sir Norman Wisdom in his house in the Isle of Man – who told her Cary Grant would have loved her!

Plus countless other TV Soap Stars from Brookside, Coronation Street, Hollyoaks, EastEnders and “behind the scenes” on various TV/film locations. Susan did research in the New York Public Library for “Uri Geller Magician or Mystic” by Jonathan Margolis. Susan also appeared on television, alongside those shown on this clip, speaking as an expert talking about celebrity relationship break-ups. See Celebrities Exposed ITV: 50 Ways to leave your lover at




Susan has a psychology degree with honours from Liverpool University. Her high-quality psychology quizzes/self help personality tests have appeared in the Daily Express, Bella, Company, Healthy, Natural Health, Psychologies, Take a Break, 19, Woman's Way - Ireland. (Read by 1 in 10 Irish women), Lounge, Shattered,,, and more. The topics are universal - such as relationships, personality, emotions, behaviour, love. They are ideally suited on a cost-effective,"second rights" basis to lifestyle, teen, self-help, mind, health, and women’s pages, magazines, newspaper sections or supplements. Editors, please contact Susan for rates.